Commercials: use of the women image

Now come the summer and on the TV I can see more commercials. But in more commercials the women’s figure is very frequent. Also in these commercials the figure of a woman is very exploited because they often have one role very sexist. For example, in one commercial of detergent whenever being publicized of woman. But these facts also happen in others commercials, for example, in one commercial of the car whenever being publicize for mans.

In our society promote the equality, but is very difficult because nowadays has a lot of inequality, for example: in many enterprises the salary is different about men and the women.  

In my opinion the enterprises of commercial take measures and that appear mans in detergent commercials and vice versa.